Employer Branding

A strong employer brand can attract, engage, and retain the best people for your organisation, which is why we offer a range of strategic services to help you discover, shape, and promote yours.

Services

Employer Brand and EVP Discovery
Our team of certified employer brand specialists work closely with you to help you discover your unique employer brand and EVP (employer value proposition).

This includes
Employer brand discovery workshop (on-site / remote sessions available)

Discovery dive into your current employer brand visibility across your website, social and employee feedback channels

Internal employer brand team assembly and briefing

EVP research and employee survey

Highlight key areas to action change to strengthen employer brand
Employer Brand Architecture & Guidelines
Following our employer brand and EVP discovery phase, we help you define your employer brand identity and voice, delivering a bespoke employer brand architecture and guidelines.

This includes
Employer brand essence

Employer brand vision

Employer brand values

EVP tagline

EVP pillars

Employer brand themes / imagery

Employer Brand hashtags

Creative style (Voice, Typefaces, Colours, Logos)

Employer brand visual templates
Employee Engagement Survey
Our anonymous employee engagement surveys allow us to uncover key area of strengths for immediate employer brand promotion and highlight actionable areas of change for your internal team. All surveys are tailored to your organisation and distributed to a comprehensive employee list via SurveyMonkey.

Upon completion you will receive a full report.

This includes
Overall data responses for every question

Sentiment feedback

Segmented data reports upon request

Feedback comments highlighting areas for consideration

Areas of employer brand strength for immediate promotion
Employee Advocacy
Your employees can be your strongest asset when it comes to promoting your employer brand. We help you activate a tailored employee advocacy programme to amplify your social visibility.

This includes
Employee advocacy hashtag creation and monitoring

Employee advocacy workshop (on-site / remote sessions available)

Social media management for content reshares

Instagram Reel / TikTok content creation from employee generated content

Employer Brand Strategic Audit

The employer brand strategic audit takes you through the entire employer brand process from discovery to promotion. A typical process includes:

Kick-off session
Kick-off meeting to gain insights to Employer brand and EVP perceptions.
Review & Define
Review of current talent acquisition and employer brand activities and define employer brand / EVP objectives.
Desktop Discovery
Desktop analysis of the current employer brand visibility across website, social and feedback channels.
Competitor Discovery
Desktop discovery of selected “competitors for talent”.
Employer brand team
Activate internal employer brand team.
People survey
Conduct EVP, employer brand and employee engagement survey.
Analyse survey data
Analyse results from survey and deliver full report.
EVP & Employer Brand architecture
Define EVP and EVP pillars along with employer brand architecture.
Brand guidelines
Once defined and agreed we create a set of suggested brand guidelines, to help shape employer brand content, job adverts, onboarding material and more.
Employer Brand workshops
Our team deliver employer brand workshops for your organisation, including: Activating the EVP through the experience, employee advocacy, and more.
Content plans
Employer brand content suggestions and plans to promote your organisation to your target candidate demographic.
Content delivery
Deliver agreed content plan and provide continued support for your internal teams.