Employer Brand Excellence – A Case Study Approach Volume V

Employer Brand Excellence – A Case Study Approach Volume V
Produced by Brett Minchington

The world’s latest book on employer branding.

“Employer Brand Excellence-A Case Study Approach” Volume V is the fifth edition of the world’s most in-depth publication on employer branding best practice case studies.

This inspiring edition includes best practice insights from 20 companies including:

  • Mars
  • Red Bull
  • Unilever
  • Thales
  • Western Union
  • Coca-Cola Hellenic
  • National Foods

—and many more global and national brands showcasing the journey each company took in developing their employer brand over the past 12 months—at a time when they have also faced enormous challenges in navigating the COVID-19 pandemic.

You’ll be taken behind the scenes to learn the strategies of some of the world’s top companies who are leading a new era of employer brand leadership.

The publication has been edited and produced by 9th time author, Brett Minchington, who has also contributed a case study showcasing a new Model, focused on “Evolving the Employer Brand Function,” to build a ‘People First’ culture.

The book includes best practice insights on:

  • Employer brand strategy development
  • Employer brand structure and design
  • EVP development
  • Employer brand communications strategy
  • Employee advocacy programs
  • Health & Wellness programs
  • Measuring ROI & reporting
  • Content marketing
  • Social media optimising
  • The future of employer branding.

An ideal learning resource for leaders of all levels, each case study is written in a step by step format to maxmise learning outcomes:

  • Key objectives
  • The process and methodology
  • Challenges
  • Key achievements
  • The business impact
  • Meausing ROI and
  • Key learnings

If you are looking for some inspiration on building a work environment that people want to join and do their best work, this is an ideal place to start the journey.

Employer Brand Excellence
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