Employer Brand Excellence – A Case Study Approach Volume V
The world’s latest book on employer branding.
“Employer Brand Excellence-A Case Study Approach” Volume V is the fifth edition of the world’s most in-depth publication on employer branding best practice case studies.
This inspiring edition includes best practice insights from 20 companies including:
- Red Bull
- Western Union
- Coca-Cola Hellenic
- National Foods
—and many more global and national brands showcasing the journey each company took in developing their employer brand over the past 12 months—at a time when they have also faced enormous challenges in navigating the COVID-19 pandemic.
You’ll be taken behind the scenes to learn the strategies of some of the world’s top companies who are leading a new era of employer brand leadership.
The publication has been edited and produced by 9th time author, Brett Minchington, who has also contributed a case study showcasing a new Model, focused on “Evolving the Employer Brand Function,” to build a ‘People First’ culture.
The book includes best practice insights on:
- Employer brand strategy development
- Employer brand structure and design
- EVP development
- Employer brand communications strategy
- Employee advocacy programs
- Health & Wellness programs
- Measuring ROI & reporting
- Content marketing
- Social media optimising
- The future of employer branding.
An ideal learning resource for leaders of all levels, each case study is written in a step by step format to maxmise learning outcomes:
- Key objectives
- The process and methodology
- Key achievements
- The business impact
- Meausing ROI and
- Key learnings
If you are looking for some inspiration on building a work environment that people want to join and do their best work, this is an ideal place to start the journey.