Employer Brand Excellence – A Case Study Approach Volume V

The world’s latest book on employer branding.

“Employer Brand Excellence-A Case Study Approach” Volume V is the fifth edition of the world’s most in-depth publication on employer branding best practice case studies.

This inspiring edition includes best practice insights from 20 companies including:

• Mars
• Red Bull
• Unilever
• Thales
• Western Union
• Coca-Cola Hellenic
• National Foods

—and many more global and national brands showcasing the journey each company took in developing their employer brand over the past 12 months—at a time when they have also faced enormous challenges in navigating the COVID-19 pandemic.

You’ll be taken behind the scenes to learn the strategies of some of the world’s top companies who are leading a new era of employer brand leadership.

The publication has been edited and produced by 9th time author, Brett Minchington, who has also contributed a case study showcasing a new Model, focused on “Evolving the Employer Brand Function,” to build a ‘People First’ culture.

The book includes best practice insights on:

• Employer brand strategy development
• Employer brand structure and design
• EVP development
• Employer brand communications strategy
• Employee advocacy programs
• Health & Wellness programs
• Measuring ROI & reporting
• Content marketing
• Social media optimising
• The future of employer branding.

An ideal learning resource for leaders of all levels, each case study is written in a step by step format to maxmise learning outcomes:

• Key objectives
• The process and methodology
• Challenges
• Key achievements
• The business impact
• Meausing ROI and
• Key learnings

If you are looking for some inspiration on building a work environment that people want to join and do their best work, this is an ideal place to start the journey.